Why a blog in 2026?

We live in a moment where everything seems disposable. There is a bombardment of information and it is increasingly difficult to filter anything relevant from a mountain of content promoted to put you in a bubble, instigate discussions and promote what is not real.

I abandoned the main social networks (by which I mean Facebook and Instagram) at the start of the pandemic in 2020. Twitter (I refuse to call it X) followed a little later, in 2024. I already had a lot to think about regarding the future, what we were going through and what would come next. My son was only 2 years old then — and now? Actually, I had already disliked how social networks worked at that point; today I feel that perception has only been confirmed.

Although social networks can be hubs of information that we can use to keep up with what’s happening and follow people, they are increasingly toxic environments, aimed at spreading hate, promoting shallow discussions and moving away from the essence that networks had in the past: communities, relationships and connection with real people (not bots). I believe it’s no longer worth being in such an environment, even if the sole purpose is to stay updated. Big tech algorithms amplify these bad behaviors; after all, that’s what (unfortunately) engages and generates discussion (comments and [un]likes).

We don’t need to enter the debate about when artificial intelligence began. For this context, let’s focus on natural language models, boosted by OpenAI with the launch of ChatGPT from 2022, and today with its variants and competitors. We also won’t get into the debate about how they trained their models — do you really think all the data was properly authorized for such use?

Since 2016 or 2017, it was already conceived that the majority of internet content was being produced by bots, many coming from automations. If it was like that before AI, imagine today? We live in a world where most traffic, posts and interactions are automated content, reducing true human interaction. If you’re curious, you can later search for the “Dead Internet Theory”.

You might say: “But today we have large projects for decentralized social networks, free of algorithms and more restricted to contexts or interest communities,” like Mastodon or Bluesky (I’ve never used them, but I’ve heard good things). That’s true, but we’ll leave that for another post. Besides social networks, one of the great ways to share knowledge is through forums and blogs. Blogs are a great way to have our own corner, bring debates, ideas, projects, share an initiative or simply have a free-form chat.

Speaking of blogs, one of the things I value most about this type of content is the freedom: the flexibility to use any platform you want or even embed it in a personal website, like the one you are reading. Also, being able to provide an RSS feed (maybe the new generation doesn’t even know what that is) for readers to consume however they like brings a unique dynamic. After all, even if I want to be outside those “silos”, my friends and colleagues are still there.

So, why a blog in 2026? Much more than a choice, it’s a way to get out of the “silos”, protect my authorship, promote my content the way I want, have freedom over what I can say and preserve what I write. What do you think happens when a social network disappears? Everything ends one day. I could also point to some interesting pieces of thinking that I share, like Guilherme Magalhães Gall’s blog post titled “Crie a Porra de um Blog” (Create the Damn Blog).

Here we have a change in traffic logic: I am the one who generates and shares the content from my site, and I post links on other networks (if I want) to invite people to know my space — not the other way around. Your social profile ID cannot be the central point; you need to own that. With this control, it doesn’t matter where my site is hosted; what matters is the domain and my control over it.

In the end, what will you find here? As I said, I’d like to explore technical content in Data, but I also intend to bring inspirations, readings and whatever comes to mind (remember, this space is mine!). I may start and even document learnings from ongoing projects, but the most important thing is that we will have another site with content generated by a human.